Introducing myself
SHABIA
Product designer, AI Native & Builder
I design apps that are useful, intuitive and enjoyable to use. From understanding people, business goals and problems, through shaping product direction, to crafting polished interfaces and bringing ideas to life, I work across the full product journey.
I’ve worked within large product teams at Cisco and closely with founders at startups, helping shape new products and improve existing ones.
AI and front-end skills let me explore, prototype and test ideas quickly, build design systems and components, and analyse the data. But design judgement, user needs and thoughtful craft always lead the work.
Available now
UK-based and working remotely. Open to relocating: London, Europe, Dubai, Bay Area or NYC.
0 to 1 Launching
Turning ambiguous concepts into validated, market-ready products.
Fix & Scale
Auditing legacy SaaS and complex workflows to stop user drop-off and drive conversion.
Evidence, Then Judgement
Research and analytics tell me what is true. Being intentional is the work.
Build & Ship
Coding agents and hand-written code to ship real interfaces, working closely with engineers.
Visual Craft
Creating beautiful, accessible interfaces that feel clear, considered and cohesive.
AI Experiences
Designing interactions that make AI capabilities useful, understandable and trustworthy.
AI does not replace design judgement.
I use it for research, pulling context together, and Figma Agent for generating options at volume. Most of that output is not right, so the work is going section by section and choosing what actually serves the solution, then testing it. Where something does not feel right I change it myself, and I build the result with a coding agent.
The Intersection of Logic & Craft.
I've been drawing and designing since I was a kid. I studied Computer Science and enjoyed understanding how technology worked.
Really, I just love design. AI has made it possible to ship the ideas, not only draw them.
Love exploring, learning and creating.
I’m curious about life. I love nature, sport and trying new things, and I enjoy exploring where science, AI and human potential meet.
I value beauty in everyday life, not only in designed objects, but in places, experiences and small moments. The first snowfall each winter still feels magical.
This site 🌐︎
Figma to Claude Design UI kit to Next.js & Tailwind. Designed and coded by me with my bestie, Claude.
See the work →Mountains ⛰︎𖠰𖠰⛰︎
Alps, Kilimanjaro, Elbrus, Himalayas, Aconcagua.
Sports ⋆✴︎˚｡⋆
Kielder half done. First marathon in training. Learning to swim.
Also ♥ ♥ ♥
Longevity, health, family, friends, community.
